The Best AI Lead Magnet Generator

Lead magnets are powerful tools for attracting and converting prospects into customers. With artificial intelligence, creating engaging and effective lead magnets has never been easier. From ebooks and interactive quizzes to exclusive resources, AI enables the generation of relevant and optimized content that captures your audience's attention.

In this article, discover the different types of lead magnets and how to use them to boost your lead generation.

Content-Based Lead Magnets: Create high-value resources with AI

Content-based lead magnets remain one of the most effective ways to attract and engage potential customers. By offering high-value content in exchange for contact details, businesses can build trust, establish authority, and nurture leads into conversions.

With AI-powered tools, creating compelling content-based lead magnets has never been easier. From automated research to content generation and design, AI streamlines the entire process—allowing you to produce professional-quality resources in a fraction of the time.

1. AI-Generated ebooks and guides

Ebooks and guides are powerful lead magnets that provide in-depth insights on a topic relevant to your audience. AI can help you:

Generate well-structured content based on your target keywords and industry trends.
Summarize complex topics into digestible and engaging formats.
Enhance readability with AI-driven grammar and style optimization.
Design visually appealing layouts with AI-based design tools like Canva or Adobe Firefly.

🔹 Example: A company uses AI to create a "Exclusive guide to lead generation," packed with actionable insights, case studies and tools to generate leads.

2. AI-Powered blog post series

Instead of a single ebook, an AI-generated blog post series can act as a lead magnet by offering exclusive access to gated content. AI tools assist by:

Generating topic clusters and related subtopics based on audience interests.
Writing well-optimized articles for SEO and engagement.
Automating repurposing—turning blog content into emails, infographics, or social media snippets.

🔹 Example: A marketing agency offers a gated 5-part blog series on "AI-Driven Social Media Strategies," requiring users to subscribe for full access.

3. AI-created whitepapers and reports

For B2B audiences, data-driven whitepapers and industry reports serve as high-value lead magnets. AI can:

Analyze industry data and extract key insights.
Generate compelling narratives based on research findings.
Format and visualize data using AI-powered tools like Tableau or ChatGPT’s data analysis capabilities.

🔹 Example: A cybersecurity firm uses AI to generate an annual "State of Cyber Threats" report with exclusive insights for its subscribers.

4. AI-generated checklists and templates

Practical and easy-to-use, checklists and templates provide instant value to your audience. AI can:

Generate step-by-step guides tailored to different industries.
Create editable templates for presentations, emails, or workflows.
Personalize recommendations based on user input (e.g., an AI-powered checklist builder).

🔹 Example: A productivity coach offers an "AI-Generated Morning Routine Checklist" customized based on users’ habits and preferences.

Why AI-powered content-based lead magnets work

📚 Deliver High-Value Information: Well-crafted content builds trust, positions your brand as an authority, and educates potential customers.

🤖 Automate Content Creation & Optimization: AI streamlines research, writing, editing, and design—allowing you to produce professional-quality lead magnets faster.

🎯 Boost Engagement & Conversions: AI ensures content is relevant, personalized, and optimized for your target audience, increasing the chances of lead generation and retention.

By leveraging AI, businesses can scale content production effortlessly while maintaining quality, personalization, and SEO optimization—resulting in higher engagement and conversion rates.

Interactive Lead Magnets: Engage and convert with AI-Powered experiences

In today’s fast-paced digital world, static content isn’t always enough to capture and retain your audience’s attention. Interactive lead magnets take engagement to the next level by encouraging participation, delivering personalized value, and creating memorable experiences.

With AI-powered tools, businesses can easily build dynamic lead magnets that adapt to user inputs, provide instant feedback, and drive higher conversion rates. Here’s how AI can revolutionize your interactive lead magnet strategy.

1. AI-generated quizzes and assessments

Quizzes are one of the most engaging types of lead magnets because they provide instant, personalized insights. AI enhances quiz creation by:

Generating smart questions tailored to user interests.
Analyzing responses to provide customized results.
Optimizing engagement by predicting drop-off points and adjusting difficulty levels.

🔹 Example: A fitness coach uses an AI-powered quiz like “Discover Your true Athletic Profile” to capture leads and recommend tailored fitness programs.

2. AI-powered chatbots and free tools

Chatbots and AI-driven tools act as interactive lead magnets by providing immediate value in exchange for user information. These tools can:

Answer FAQs and give personalized recommendations in real time.
Automate assessments, such as an AI-driven website SEO audit or social media strategy checker.
Integrate with CRM systems to nurture leads after the interaction.

🔹 Example: A marketing agency offers an AI-powered chatbot that evaluates a brand’s Instagram presence and suggests strategies for improvement.

3. AI-driven calculators and simulators

AI-powered calculators and simulators provide instant, data-backed results based on user input. These tools are excellent for industries like finance, marketing, and SaaS. AI enhances them by:

Automating calculations based on real-time data.
Providing personalized reports with actionable insights.
Optimizing user experience with adaptive input suggestions.

🔹 Example: A financial services company offers an AI-powered “Retirement Savings Calculator” that adapts based on user income, age, and goals.

4. AI-generated personalized reports

Rather than offering generic PDFs, AI can create customized reports based on each user’s needs and preferences. These reports:

Analyze user data to generate relevant insights.
Visualize key findings with charts and graphs.
Offer tailored recommendations to increase value.

🔹 Example: A SaaS company provides an AI-powered “Website Performance Report” that evaluates speed, SEO, and UX based on a user’s URL.

5. AI-powered surveys & polls

Surveys and polls are excellent interactive lead magnets because they allow businesses to collect valuable audience insights while keeping users engaged. Instead of static forms, AI enhances this experience by making surveys dynamic, adaptive, and more engaging.

How AI Transforms Surveys & Polls

AI-powered surveys use machine learning to:
✅ Adapt questions in real-time based on user responses.
✅ Analyze sentiment and engagement levels to optimize completion rates.
✅ Generate instant reports with actionable insights tailored to the user.

🔹 Example: A marketing agency offers an AI-driven “Brand Awareness Survey” that adjusts its questions based on previous answers and delivers a personalized report at the end.

Why AI-powered interactive lead magnets work

Interactive lead magnets stand out because they:
✅ Encourage participation, keeping users engaged longer.
✅ Deliver personalized value, making them highly relevant.
✅ Boost conversions, as users receive instant, actionable insights.

By leveraging AI, businesses can create scalable, data-driven interactive experiences that not only capture leads but also build long-term relationships.

Up next: Exclusive AI-powered lead magnets that drive high-value conversions. 🚀

Educational Lead Magnets: AI-powered resources that inform and convert

Educational lead magnets provide value by teaching your audience something new while positioning your brand as an authority in your industry. Whether through courses, webinars, or exclusive training materials, AI can streamline content creation and enhance personalization—making educational lead magnets more engaging and effective than ever.

Here’s how AI can help you create high-value educational lead magnets that attract, nurture, and convert leads.

1. AI-generated online courses & mini-classes

Online courses are one of the most powerful educational lead magnets, offering in-depth knowledge in a structured format. AI can help by:

Generating course outlines based on trending topics and audience interests.
Creating course content, including lesson scripts, video summaries, and quizzes.
Personalizing learning paths by adapting content to user progress.

🔹 Example: A Fitness brand offers a free mini-course on “How to reach yout fitness goals- and stay here,” segmented by 3-part mini-course.

2. AI-powered webinars & workshops

Live or pre-recorded webinars and workshops are highly engaging lead magnets that allow brands to educate and interact with their audience. AI enhances these by:

Generating webinar scripts and slides with optimized content.
Automating engagement tools, such as AI-powered Q&A chatbots.
Transcribing and repurposing webinar content into blog posts or follow-up emails.

🔹 Example: A SaaS company hosts an AI-powered webinar on “Automating Customer Support with AI,” offering a free downloadable guide to attendees.

3. AI-curated learning libraries & resource hubs

A centralized learning library or resource hub provides users with valuable guides, reports, and tutorials. AI can:

Curate personalized learning paths based on user preferences.
Summarize complex topics into bite-sized, easy-to-digest content.
Recommend related resources based on browsing behavior.

🔹 Example: A business coach offers an AI-curated “Growth Strategy Resource Hub,” featuring ebooks, videos, and templates tailored to different industries.

4. AI-generated cheat sheets & quick guides

Cheat sheets and quick guides offer a fast and actionable way to learn key concepts. AI can help by:

Summarizing lengthy content into concise, easy-to-follow guides.
Creating step-by-step frameworks for solving common problems.
Designing visually appealing PDF downloads with AI-powered formatting tools.

🔹 Example: A coding academy provides an AI-generated “Python Cheat Sheet” for beginners, driving email sign-ups.

5. AI-powered email courses & drip sequences

An email course is a series of automated lessons delivered over time to educate and nurture leads. AI enhances this by:

Personalizing content based on user preferences.
Optimizing email open rates with AI-generated subject lines.
Automating content repurposing, turning blog posts into structured lessons.

🔹 Example: A productivity expert offers a 7-day AI-generated email course on “Mastering Time Management,” with daily actionable tips.

Why AI-powered educational lead magnets work

📚 Provide real value: Teach, inform, and build trust with your audience.
🤖 Automate creation: Save time with AI-generated content and recommendations.
🎯 Drive engagement: Interactive learning formats keep users invested in your brand.

By leveraging AI, businesses can deliver high-quality educational content effortlessly, attracting highly engaged leads ready to convert.

Up next: Exclusive AI-powered lead magnets for high-value conversions. 🚀

Exclusive Access Lead Magnets: AI-powered strategies to drive urgency & engagement

Exclusive access lead magnets create a sense of exclusivity and urgency, making them incredibly effective for attracting high-value leads. People are naturally drawn to VIP experiences, gated content, and members-only perks—and AI can help craft and personalize these offers for maximum impact.

Here’s how AI-powered tools can help you create exclusive lead magnets that convert.

1. AI-generated VIP communities & membership programs

Exclusive communities and membership programs encourage deeper engagement and long-term loyalty. AI enhances these by:

Personalizing content recommendations based on member behavior.
Moderating discussions and answering FAQs with AI chatbots.
Delivering exclusive AI-generated reports, insights, and discussions.

🔹 Example: A SaaS company offers a free AI-powered “Growth Insider Club,” where members receive exclusive industry reports, AMAs with experts, and AI-curated content.

2. AI-powered early access to products & features

Offering early access to new products or beta features is a powerful lead magnet, especially for SaaS and e-commerce brands. AI helps by:

Identifying high-intent leads who would benefit most from early access.
Personalizing beta invitations based on user behavior and engagement.
Collecting feedback efficiently using AI-driven sentiment analysis.

🔹 Example: A project management tool offers “AI Priority Access” to its newest automation features, inviting users based on engagement history.

3. AI-curated private newsletters & reports

Exclusive newsletters and reports give subscribers insider knowledge that isn’t available to the public. AI enhances these by:

Curating industry trends tailored to each subscriber’s interests.
Generating data-driven insights from real-time analytics.
Personalizing email content to maximize engagement.

🔹 Example: A finance expert offers an AI-powered “Investor’s Edge” newsletter, delivering exclusive market insights based on AI predictions.

4. AI-personalized discounts, offers & bundles

Exclusive discounts and personalized offers make lead magnets more irresistible. AI optimizes this by:

Segmenting users and offering discounts based on purchase behavior.
Generating dynamic pricing strategies to maximize conversions.
Creating urgency-driven campaigns with AI-powered countdowns and reminders.

🔹 Example: An e-commerce store offers AI-driven “Exclusive VIP Pricing” on select products, tailoring discounts based on customer preferences.

5. AI-gated premium content & masterclasses

Premium, gated content—such as masterclasses, industry deep dives, or AI-powered research papers—is an excellent way to capture highly engaged leads. AI assists by:

Generating premium-quality educational content.
Personalizing learning experiences based on user progress.
Automating access management to ensure exclusivity.

🔹 Example: A digital marketing agency offers an “AI Masterclass on Advanced Facebook Ads,” available only to VIP subscribers.

Why AI-powered exclusive access lead magnets work

🔥 Create FOMO (Fear of Missing Out): Exclusivity increases perceived value and urgency.
🎯 Attract high-quality leads: Those willing to sign up for exclusive access are often more engaged and conversion-ready.
⚡ Leverage AI for personalization & automation: Ensure every user gets a tailored, premium experience.

By incorporating AI, businesses can easily scale exclusive offers while maintaining a high level of personalization and engagement—resulting in better lead capture and conversion rates.

Next up: AI-powered lead magnet automation—how to streamline and scale your strategy. 🚀

Physical & tangible lead magnets: AI-enhanced strategies to convert leads into loyal customers

While digital lead magnets dominate online marketing, physical and tangible lead magnets offer a unique, high-value approach to attracting and converting leads. People love free samples, branded merchandise, and exclusive print materials—and AI can help optimize their creation, personalization, and distribution.

Here’s how AI-powered tools can help you design irresistible physical lead magnets that leave a lasting impression.

1. AI-personalized free samples & trial products

Offering free samples or trial products is a great way to engage potential customers and encourage purchases. AI enhances this strategy by:

Identifying ideal recipients based on behavior, demographics, or past interactions.
Personalizing sample selections to match user preferences.
Automating follow-ups with AI-driven email or SMS sequences.

🔹 Example: A skincare brand offers AI-personalized free samples based on a customer’s skin type quiz, increasing conversion rates for full-size products.

2. AI-designed print magazines, books & reports

Physical books, magazines, and premium reports provide an exclusive, high-value lead magnet that builds credibility. AI optimizes this by:

Generating content and designing layouts for professional-quality publications.
Customizing print materials based on audience segmentation.
Automating distribution by integrating with print-on-demand services.

🔹 Example: A fitness coach offers a free AI-generated “Personalized Meal Plan Booklet,” printed and shipped to leads who sign up for coaching services.

3. AI-curated branded merchandise

Branded physical items—such as stickers, tote bags, notebooks, or apparel—create brand loyalty while serving as a lead capture tool. AI enhances this by:

Predicting which items drive the highest engagement.
Customizing designs with AI-generated visuals.
Optimizing inventory and fulfillment processes.

🔹 Example: A SaaS company sends AI-personalized notebooks to new leads, featuring their name and a unique QR code linking to a free software trial.

4. AI-optimized event swag & exclusive gifts

For brands attending trade shows, conferences, or hosting VIP events, physical gifts help generate buzz and capture valuable leads. AI helps by:

Recommending the best swag items based on audience preferences.
Personalizing giveaways with names, industries, or engagement levels.
Tracking gift-driven conversions with AI-powered attribution tools.

🔹 Example: A B2B software company uses AI to match event attendees with the perfect exclusive gift—ranging from customized USB drives to premium tech accessories

5. AI-powered direct mail campaigns

Physical mail still holds a powerful place in marketing, especially when combined with AI-driven targeting and automation. AI enhances direct mail campaigns by:

Segmenting audiences and predicting who is most likely to respond.
Customizing mailers with AI-generated personalized messaging.
Automating follow-ups through email, SMS, or digital retargeting.

🔹 Example: A financial services firm sends AI-personalized investment guides to high-net-worth prospects, followed by a tailored email sequence for consultation booking.

Why AI-powered physical & tangible lead magnets work

🎁 Create a Memorable Brand Experience: Physical items stand out in a digital-first world, increasing brand recall.
📦 Enhance Personalization with AI: AI ensures that each recipient gets a relevant, high-value item tailored to their needs.
🚀 Increase Engagement & Loyalty: Tangible lead magnets foster a stronger emotional connection, leading to higher conversion rates and repeat business.

By leveraging AI, businesses can automate, personalize, and optimize the distribution of physical lead magnets—ensuring maximum impact and ROI.

Up next: How to automate your AI-powered lead magnet strategy for effortless lead generation. 🚀

Experience & Trial: AI-powered lead magnets that drive hands-on engagement

One of the most effective ways to convert leads into customers is by letting them experience your product or service firsthand. Whether through free trials, demos, consultations, or experiential events, AI can optimize personalization, automate onboarding, and enhance user engagement, ensuring higher conversion rates.

Here’s how AI-powered strategies can help you create high-impact experience & trial-based lead magnets.

1. AI-Personalized free trials & limited-time access

Free trials allow potential customers to test-drive your product or service, reducing friction in the decision-making process. AI enhances this strategy by:

Customizing trial experiences based on user needs and behaviors.
Offering dynamic trial lengths based on engagement levels.
Automating personalized onboarding with AI-powered tutorials.

🔹 Example: A SaaS platform provides AI-personalized 14-day trials, where features are adapted to the user’s industry and preferences, increasing activation rates.

Free Demo – A live or recorded session to showcase the product in action.
Free Consultation – A strategic call or meeting to solve a specific problem.

2. AI-powered interactive demos

Demos help leads visualize how a product fits into their workflow. AI makes demos more engaging and effective by:

Personalizing demo content to address specific pain points.
Using AI-driven chatbots to guide users through product features.
Tracking user interactions to optimize follow-up strategies.

🔹 Example: A CRM software uses an AI-powered demo that dynamically adapts to the user’s business size and industry, showcasing only the most relevant features.

3. AI-optimized free consultations & audits

Offering free consultations or audits provides value upfront while allowing brands to showcase expertise. AI enhances these by:

Automating initial assessments based on user input.
Providing instant AI-generated reports with actionable insights.
Recommending personalized solutions based on AI-driven data analysis.

🔹 Example: A digital marketing agency offers an AI-powered “SEO Health Check” that analyzes a website and delivers a customized audit report within minutes.

4. AI-personalized challenges & bootcamps

Short-term challenges or bootcamps engage users in a structured, gamified way, encouraging hands-on experience with a brand’s offerings. AI enhances these by:

Customizing learning paths based on user goals.
Sending automated progress reminders to keep engagement high.
Providing AI-generated feedback to improve user experience.

🔹 Example: A fitness brand launches a free “7-Day AI-Personalized Fitness Challenge,” where each participant receives a tailored workout and meal plan based on AI recommendations.

5. AI-enhanced experiential events & workshops

Live experiences—such as workshops, virtual events, or in-person product trials—create deep connections with leads. AI optimizes these experiences by:

Personalizing event content for each attendee.
Automating engagement tools like AI-driven Q&A and networking recommendations.
Tracking participant insights to refine follow-up strategies.

🔹 Example: A fintech startup hosts an AI-powered “Investing Masterclass,” where attendees receive personalized investment insights based on their risk profile.

Why AI-powered experience & trial lead magnets work

🛠 Reduce Decision-Making Friction: Hands-on experience builds trust and confidence in your product.
🤖 Enhance Personalization with AI: AI adapts trials, demos, and consultations to each lead’s needs, increasing engagement.
🎯 Drive Higher Conversions: Leads who actively engage with your product or service are more likely to convert into paying customers.

By leveraging AI, businesses can streamline, personalize, and optimize experience-based lead magnets—ensuring maximum impact and conversion success.

Entertainment & Engagement: AI-powered lead magnets that captivate your audience

In a world overloaded with content, entertaining and engaging lead magnets stand out by making interactions fun, immersive, and memorable. AI enables brands to create highly personalized, interactive experiences—whether through gamification, contests, quizzes, or AR/VR experiences—to capture leads effortlessly.

Here’s how AI-powered strategies can help you build irresistibly engaging lead magnets that drive conversions.

1. AI-generated quizzes & personality tests

People love discovering more about themselves, making quizzes one of the most engaging lead magnets. AI enhances quizzes by:

Generating highly personalized quiz results based on user data.
Adapting questions dynamically based on responses.
Providing tailored product recommendations at the end.

🔹 Example: A beauty brand offers an AI-powered “Find Your Perfect Skincare Routine” quiz, where results include personalized product recommendations.

2. AI-powered contests & giveaways

Contests and giveaways create excitement and encourage social sharing. AI optimizes these campaigns by:

Segmenting participants to deliver more relevant prizes.
Using predictive analytics to increase participation and engagement.
Automating follow-ups with personalized offers for non-winners.

🔹 Example: A fashion brand runs an AI-driven giveaway where users upload photos, and an AI judges the best outfit for a chance to win a custom styling session.

3. Gamified AI challenges & leaderboards

Gamification taps into people’s competitive instincts, making lead magnets more engaging. AI enhances this by:

Personalizing challenges based on user skills or interests.
Dynamically adjusting difficulty levels for better user retention.
Creating AI-powered leaderboards to boost participation.

🔹 Example: A language-learning app launches an AI-personalized “30-Day Challenge,” where users earn badges and compete on a leaderboard for prizes.

4. AI-enhanced augmented & virtual reality experiences

AI-driven AR and VR experiences provide an immersive way to engage leads. These experiences work well for industries like fashion, real estate, and travel. AI enhances these by:

Creating hyper-personalized virtual try-ons for products.
Generating interactive virtual tours for real estate or travel experiences.
Offering AI-powered storytelling for an engaging narrative.

🔹 Example: A furniture brand offers an AI-powered AR tool that lets users visualize how different sofas would look in their home before purchasing.

5. AI-generated storytelling & interactive content

Story-driven engagement hooks users emotionally, increasing lead conversion. AI enhances storytelling by:

Generating personalized interactive stories based on user choices.
Using AI-driven voice assistants to create engaging narratives.
Adapting content dynamically to user preferences.

🔹 Example: A book subscription service offers an AI-generated interactive mystery story where users make choices to unlock different endings.

Why AI-powered entertainment & engagement lead magnets work

🎮 Increase Engagement Time: Gamified, interactive, and immersive content keeps users engaged longer.
🤖 Personalize Experiences with AI: AI tailors quizzes, challenges, and contests for higher impact.
🚀 Boost Viral Sharing & Lead Generation: Fun experiences encourage users to share, driving organic reach and more leads.

By leveraging AI, brands can create entertaining and engaging lead magnets that not only capture leads but also leave a lasting impression, increasing conversions and brand loyalty.

Tools & Practical Resources: AI-powered lead magnets that offer instant value

Providing useful tools and practical resources is one of the most effective ways to attract and convert leads. People are more likely to engage with brands that offer immediate, actionable solutions to their challenges. AI can help create, personalize, and automate these resources, ensuring they are highly relevant and impactful.

Here’s how AI-powered tools and practical resources can serve as high-converting lead magnets.

1. AI-powered templates & swipe files

Pre-designed templates and ready-to-use swipe files save users time and effort. AI makes them even more effective by:

Customizing templates dynamically based on industry and use case.
Enhancing designs and copy with AI-generated suggestions.
Providing interactive, editable versions for better usability.

🔹 Example: A marketing agency offers an “AI-Personalized Email Sequence Template,” where users input their niche and AI auto-generates tailored email copy.

2. AI-driven spreadsheets & calculators

Interactive calculators, spreadsheets, and ROI estimators help users make data-driven decisions. AI enhances these by:

Generating personalized reports based on user inputs.
Automating complex calculations with AI-driven insights.
Providing predictive analytics for better forecasting.

🔹 Example: A financial advisor offers an AI-powered “Retirement Savings Calculator” that dynamically adjusts recommendations based on user goals and income.

4. AI-personalized planners & workbooks

Planners and workbooks help users stay organized and achieve their objectives. AI improves these by:

Generating customized daily, weekly, or monthly plans.
Adapting recommendations based on user input.
Providing progress tracking with AI-driven insights.

🔹 Example: A fitness coach offers an AI-personalized “30-Day Workout Planner” that tailors exercises based on fitness level and goals.

Why AI-Powered Tools & Practical Resources Work as Lead Magnets

🛠 Instant Value: Users receive tools they can use immediately, increasing engagement.
🤖 AI-Personalized Content: AI tailors resources to each user’s specific needs, boosting relevance.
🚀 Higher Conversion Potential: Practical, useful assets encourage leads to take action and move down the sales funnel.

By leveraging AI, businesses can automate, personalize, and optimize tools and practical resources—ensuring they are highly effective lead magnets that drive conversions.

Conclusion: Harnessing AI for high-converting lead magnets

AI is transforming the way businesses attract and convert leads by making lead magnets smarter, more personalized, and highly engaging. Whether you're leveraging content-based resources, interactive experiences, educational tools, exclusive access, tangible offers, entertainment-driven engagement, or practical solutions, AI enables you to optimize every step of the lead generation process.

By integrating AI-powered tools into your strategy, you can:
✅ Create hyper-personalized lead magnets tailored to each prospect’s needs.
✅ Automate content generation to save time and increase efficiency.
✅ Enhance engagement and interaction, leading to higher conversion rates.
✅ Continuously optimize performance using AI-driven analytics.

The key to success lies in choosing the right type of AI-powered lead magnet for your audience and ensuring a seamless user experience. When done right, AI doesn’t just simplify the process—it elevates your entire lead generation strategy, helping you attract high-quality leads and turn them into loyal customers.

Now that you have a complete guide to AI-powered lead magnets, it’s time to put these strategies into action! 🚀

💡 Want to take your lead generation to the next level? Try an AI-powered lead magnet generator today and start capturing leads effortlessly!

🚀 You can also check out our blog post featuring the best prompts for email marketing.`