Best ChatGPT Prompts for Copywriting: Emails, sales pages, Ads & more

Copywriting is at the heart of every successful marketing strategy. Whether you're crafting compelling emails, persuasive sales pages, or high-converting ads, the right words can captivate your audience and drive action. However, writing effective copy requires creativity, strategic thinking, and a deep understanding of your target audience. This can be time-consuming and challenging, especially for marketers, entrepreneurs, and business owners managing multiple tasks at once.

This is where ChatGPT becomes a game-changer. By leveraging artificial intelligence, you can streamline your copywriting process, generate high-quality content faster, and optimize your messaging for better engagement and conversions. AI-powered tools like ChatGPT help eliminate writer’s block, suggest innovative ideas, and refine your tone and structure to create powerful marketing materials.

But to get the best results, knowing how to prompt ChatGPT effectively is key. The way you phrase your prompts determines the quality and relevance of the output. That’s why we’ve compiled a list of the best ChatGPT prompts for copywriting, covering emails, sales pages, ads, and more. Whether you're looking to write a persuasive cold email, a landing page that converts, or an ad that grabs attention, these prompts will help you maximize ChatGPT’s potential.

In this article, we’ll explore:

How to use ChatGPT effectively for copywriting
The best AI-generated prompts for different marketing materials
Tips for refining and optimizing AI-generated copy

By the end of this guide, you’ll have a complete arsenal of prompts to create high-performing marketing content with ease. Let’s dive in!

1. ChatGPT & Copywriting: Why and how to use it?

The benefits of ChatGPT for Copywriting

ChatGPT has revolutionized the way businesses approach copywriting. Whether you’re an entrepreneur, marketer, or content creator, leveraging AI for copywriting offers several key advantages:

Saves time and effort writing compelling marketing content can be time-consuming. With ChatGPT, you can generate a first draft in seconds, reducing the time spent brainstorming and structuring your message. This allows businesses to focus on strategy rather than struggling with content creation.
Enhances creativity even the most skilled copywriters experience creative blocks. ChatGPT can provide fresh ideas, alternative phrasing, and unique angles that may not have been considered otherwise. By experimenting with different prompts, users can uncover new creative possibilities.
Optimizes performance with proven frameworks ChatGPT can be trained to follow classic copywriting frameworks like:
- AIDA (Attention, Interest, Desire, Action)
- PAS (Problem, Agitation, Solution)
- FAB (Features, Advantages, Benefits) These structures ensure that your content is compelling, engaging, and conversion-driven.
Customization and audience targeting one of ChatGPT’s strengths is its ability to tailor messages based on tone, style, and audience preferences. Whether you need a professional B2B tone or a friendly and casual style for B2C, ChatGPT can adjust the messaging accordingly.
Eliminates writer’s block struggling to start a blog post, email, or ad? ChatGPT provides structured drafts that serve as a foundation, making it easier to refine and personalize the content.
Improves SEO and engagement AI-powered copy can be optimized for search engines by including relevant keywords, structuring content for readability, and ensuring a natural flow that keeps readers engaged.

How to get the best results from ChatGPT

To fully harness the power of ChatGPT for copywriting, follow these best practices:

Be specific in your prompts: Instead of asking for “a sales email,” specify the product, audience, and key selling points. Example: “Write a sales email promoting an online course on digital marketing, using a friendly yet persuasive tone.”
Use detailed instructions: If you want a certain style, mention it in the prompt. Example: “Create a persuasive landing page using the AIDA model to promote an eBook about social media marketing.”
Refine and edit: AI-generated text provides a strong foundation, but human editing is crucial to ensure clarity, authenticity, and alignment with your brand voice.
Test different variations: Run multiple prompts to explore different angles, then choose the most effective version.

By integrating ChatGPT into your copywriting workflow, you can streamline content creation, maintain consistency in messaging, and improve overall marketing performance.

2. ChatGPT Prompts for writing impactful emails

Emails remain one of the most powerful channels for communication, engagement, and conversions. Whether you’re reaching out to potential customers, nurturing leads, or closing sales, crafting the right email copy is essential. Below are ChatGPT prompts designed for different types of emails.

Prospecting emails (Cold Emails, Follow-ups)

Prospecting emails aim to establish connections with potential clients or partners. These emails should be concise, personalized, and include a strong call-to-action (CTA) to prompt a response.

"Write a prospecting email for a SaaS company offering project management software. The email should be short, personalized, and include a clear CTA."
"Create a follow-up email for a prospect who hasn't responded to our first message. Use an engaging and friendly tone."
"Generate a cold email script for an agency offering social media management services, addressing a common pain point."
"Write a subject line and email copy for a startup reaching out to investors for a funding opportunity."

Nurturing emails (Relationship Building & Engagement)

Nurturing emails help maintain relationships with prospects, educate them, and build trust over time. These emails should be informative, engaging, and provide value to the recipient.

"Write a welcome email for a new subscriber to our digital marketing newsletter. The tone should be warm and inviting."
"Create an informative email to nurture relationships with prospects by sharing valuable content about SEO. Ensure the email is educational and engaging."
"Develop a series of three emails for a coaching business to engage leads and position their services as the best choice. The emails should progressively build trust and demonstrate expertise."
"Write an email announcing an exclusive webinar for existing subscribers, highlighting key benefits and including clear registration details."

Conversion emails (Offers, Abandoned Cart, Promotions)

Conversion emails focus on driving action, whether it’s making a purchase, signing up for a service, or taking advantage of a limited-time offer.

"Write an email for a user who abandoned their cart on our e-commerce site, including a discount offer."
"Create a promotional email highlighting a limited-time offer to drive conversions."
"Generate a Black Friday email campaign with urgency-driven copy for an online fashion store."
"Write a compelling re-engagement email for inactive users, encouraging them to return to our platform with a special incentive."

By leveraging these ChatGPT prompts, you can streamline your email marketing efforts, ensuring each message resonates with your audience and maximizes engagement.

🚀 You can also check out our blog post featuring the best prompts for email marketing.

3. ChatGPT Prompts for writing persuasive sales pages

Creating persuasive sales pages requires a combination of strategic messaging and compelling content that resonates with your audience. ChatGPT can help you craft every element of a sales page, from attention-grabbing headlines to powerful calls to action (CTA). Here are the key components for a high-converting sales page and prompts to help you generate each one.

3.1. Attention-grabbing headline & hook

The headline is the first thing your visitors will read, so it must instantly grab their attention. A well-crafted hook will make them want to continue reading and engage with the content.

ChatGPT Prompts for headlines:

“Create a bold headline that highlights the main benefit of [product/service].”
“Generate an attention-grabbing headline that addresses the main pain point of my target audience.”
“Write a headline for a [product/service] that promises a quick solution to a common problem in [industry].”
“Create a catchy headline that uses urgency to prompt immediate action from potential customers.”
“Write a headline that conveys exclusivity and makes the reader feel they are getting access to something rare.”
“Generate a headline that makes a bold claim about the results of using [product/service].”
“Create a headline that uses a question to draw in readers interested in [topic].”
“Write a headline that appeals to emotions and shows the positive transformation [product/service] offers.”
“Generate a headline for a [product/service] that sparks curiosity and encourages further reading.”
“Write a headline that highlights both the benefit and the unique selling point of [product/service].”

3.2. Presenting the problem and solution

Clearly stating the problem your target audience faces and offering your product or service as the solution is crucial in persuading visitors to take action.

ChatGPT Prompts for problem and solution sections:

“Write a paragraph that describes the common pain points of [target audience] in relation to [problem].”
“Create a compelling paragraph that explains why the current solutions to [problem] are inadequate.”
“Generate a brief section explaining the main challenges faced by [target audience] and how [product/service] solves them.”
“Write a problem-oriented paragraph that focuses on the frustration and dissatisfaction of [audience] before using [product/service].”
“Create a solution-oriented paragraph explaining how [product/service] addresses the specific needs of [audience].”
“Generate a paragraph that highlights the immediate benefits of using [product/service] to solve [problem].”
“Write a section that contrasts the problem with the positive impact of [product/service].”
“Create a solution paragraph that shows how [product/service] can lead to long-term success for [target audience].”
“Write a paragraph that emphasizes the simplicity and effectiveness of [product/service] as the solution to [problem].”
“Generate a paragraph that explains how [product/service] outperforms competitors in solving [problem].”

3.3 Social proof (Testimonials & case studies)

Including social proof like testimonials, case studies, or customer reviews helps build trust and validates the effectiveness of your product.

ChatGPT Prompts for social proof:

“Generate a persuasive testimonial for [product/service] from a happy customer who benefited from [feature].”
“Write a case study summary showing how [product/service] helped a client achieve [specific result].”
“Create a customer review for [product/service] that emphasizes how it solved [problem] effectively.”
“Write a testimonial that highlights the ease of use and effectiveness of [product/service].”
“Generate a series of short testimonials from satisfied customers who had different experiences with [product/service].”
“Write a case study that demonstrates the measurable ROI of using [product/service] in [industry].”
“Create a testimonial that addresses potential objections and reassures potential customers about the value of [product/service].”
“Write a compelling case study that illustrates the transformational impact of [product/service] for a specific customer or industry.”
“Generate a review that shares how [product/service] has improved the life or business of a long-term customer.”
“Create a series of testimonials that demonstrate how [product/service] meets the needs of different segments of your target audience.”

3.4. Effective Call to Action (CTA)

A strong CTA encourages the reader to take immediate action. Whether it's signing up, purchasing, or scheduling a consultation, the CTA should be clear and persuasive.

ChatGPT Prompts for Calls to Action:

“Generate a CTA that prompts the reader to download a free trial of [product/service].”
“Write a CTA that encourages the reader to schedule a demo or consultation with a sales representative.”
“Create a CTA that makes the reader feel urgency to buy [product/service] right now.”
“Generate a CTA that invites the reader to claim a special offer or discount on [product/service].”
“Write a CTA that suggests the reader learn more about the benefits of [product/service] through a webinar or resource.”
“Create a CTA that encourages the reader to start a free trial of [product/service] and experience its value.”
“Generate a CTA that offers a money-back guarantee to reduce the perceived risk of purchasing [product/service].”
“Write a CTA that pushes the reader to join an exclusive program or membership to access [benefit].”
“Create a CTA that emphasizes a limited-time offer, encouraging the reader to act fast to secure [deal].”
“Generate a CTA that asks the reader to take a small action first (like signing up for a newsletter) to build trust and move them down the sales funnel.”

These prompts can help you create compelling sales pages that convert visitors into loyal customers by addressing their pain points, offering solutions, and guiding them toward the desired action.

4. ChatGPT Prompts for writing high-performing Ads

Creating effective ads requires a mix of strategic messaging, audience targeting, and persuasive language. Whether you're crafting Google Ads, Facebook Ads, LinkedIn Ads, or TikTok & Instagram Ads, ChatGPT can help generate optimized copy that drives engagement and conversions.

Below are tailored prompts to help you write compelling ad copy for each platform.

4.1. Google Ads (Optimized headlines & descriptions)

Google Ads rely on concise yet persuasive headlines and descriptions to attract users and encourage clicks. A strong ad should include relevant keywords, a clear value proposition, and a compelling call to action (CTA).

ChatGPT Prompts for Google Ads Headlines:

“Generate 5 compelling Google Ads headlines for a [product/service] that highlight its main benefit.”
“Create a Google Ads headline that emphasizes urgency and a limited-time offer for [product/service].”
“Write a keyword-optimized headline for a [product/service] ad that increases click-through rates.”
“Generate a short and engaging Google Ads headline that appeals to customers looking for [solution].”
“Write a Google Ads headline that differentiates [product/service] from competitors.”
“Create a persuasive headline that encourages users to take immediate action (buy, sign up, request a demo).”
“Write a Google Ads headline that leverages social proof or customer satisfaction (e.g., ‘Trusted by 10,000+ users’).”
“Generate a Google Ads headline that showcases a unique selling point (fastest, easiest, most affordable).”
“Create a headline that addresses a common pain point and offers a quick solution.”
“Write a Google Ads headline that includes a strong call to action to drive conversions.”

ChatGPT Prompts for Google Ads Descriptions:

“Write a persuasive Google Ads description that highlights the key features and benefits of [product/service].”
“Generate a Google Ads description that includes a limited-time discount and a strong CTA.”
“Create a short and engaging description for [product/service] that encourages users to click.”
“Write a Google Ads description that focuses on solving a common problem for [target audience].”
“Generate a Google Ads description that uses numbers, statistics, or data to establish credibility.”
“Write a Google Ads description that highlights free shipping, free trials, or money-back guarantees.”
“Create a Google Ads description that appeals to emotions and triggers curiosity.”
“Generate a description that positions [product/service] as the best choice compared to competitors.”
“Write a Google Ads description that builds urgency with words like ‘limited time,’ ‘last chance,’ or ‘hurry.’”
“Create a Google Ads description that includes social proof (testimonials, ratings, awards).”

4.2. Facebook Ads (Engaging copy for different formats)

Facebook Ads require engaging, scannable text tailored to different formats (image ads, carousel ads, video ads, etc.). The copy should be attention-grabbing, relatable, and action-oriented.

ChatGPT Prompts for Facebook Ad Copy:

“Write a short and engaging Facebook ad copy that sparks curiosity about [product/service].”
“Generate a persuasive Facebook ad copy that tells a mini-story about how [product/service] changed someone’s life.”
“Create a Facebook ad copy that includes a question to engage the audience.”
“Write a conversational and informal ad copy that resonates with [target audience].”
“Generate a Facebook ad that focuses on a pain point and positions [product/service] as the solution.”
“Write a Facebook ad copy that includes a bold statement or surprising fact about [industry].”
“Create a Facebook ad copy that uses social proof, such as testimonials or user reviews.”
“Generate a Facebook ad copy that appeals to emotions (excitement, frustration, relief).”
“Write a Facebook ad copy that includes an irresistible offer and a clear CTA.”
“Create a Facebook ad copy optimized for video ads, ensuring the hook appears in the first few seconds.”

4.3. LinkedIn Ads (Persuasive B2B Messaging)

LinkedIn Ads require a more professional and value-driven approach, emphasizing expertise, ROI, and industry leadership.

ChatGPT Prompts for LinkedIn Ads:

“Write a compelling LinkedIn ad copy that positions [product/service] as an industry leader.”
“Generate a LinkedIn ad copy that highlights a case study or success story.”
“Create a LinkedIn ad copy that speaks directly to decision-makers and executives.”
“Write a LinkedIn ad that uses statistics or data to establish credibility.”
“Generate a LinkedIn ad copy that appeals to business challenges and offers a strategic solution.”
“Create a LinkedIn ad copy that leverages thought leadership and expert insights.”
“Write a LinkedIn ad copy that promotes a free resource (whitepaper, webinar, guide).”
“Generate a LinkedIn ad copy that emphasizes networking and professional growth opportunities.”
“Create a LinkedIn ad copy with a strong call to action, encouraging users to book a demo or consultation.”
“Write a LinkedIn ad copy that targets a specific job role or industry with tailored messaging.”

4.4 TikTok & Instagram Ads (Short, impactful copy)

On TikTok and Instagram, ad copy needs to be concise, visually engaging, and optimized for fast-scrolling users. It should match the tone and style of organic content while driving action.

ChatGPT Prompts for TikTok & Instagram Ads:

“Write a fun and energetic TikTok ad caption that grabs attention in the first few seconds.”
“Generate a short Instagram ad copy that fits well with influencer-style content.”
“Create a TikTok ad script that feels natural and authentic, avoiding overly promotional language.”
“Write an Instagram ad copy that encourages users to swipe up or click the link in bio.”
“Generate a TikTok ad copy with a strong call to action, encouraging immediate engagement.”
“Create an Instagram ad copy using emojis and casual language to boost engagement.”
“Write a TikTok ad copy that feels like a conversation between friends, making [product/service] relatable.”
“Generate an Instagram ad copy that incorporates trends or viral challenges for maximum reach.”
“Create a TikTok ad script under 15 seconds that effectively promotes [product/service].”
“Write an Instagram ad caption that leverages user-generated content and testimonials.”

Using these ChatGPT prompts, you can craft ad copy that is tailored to each platform's unique style and audience behavior. Whether you aim for click-throughs, brand awareness, or conversions, these prompts will help you create high-performing ad campaigns.

5. ChatGPT Prompts for optimising other marketing content

Beyond ads and sales pages, businesses rely on various marketing materials to engage their audience and drive conversions. From landing pages to video scripts and social media posts, well-crafted content can significantly impact performance. Below, we provide ChatGPT prompts to help you optimize different types of marketing content.

5.1. Landing Pages (High-converting copy)

A landing page should be clear, persuasive, and designed to guide visitors toward a specific action, whether it’s signing up, downloading, or purchasing.

ChatGPT Prompts for Landing Page Copy:

“Write a compelling landing page headline that highlights the key benefit of [product/service].”
“Generate an engaging subheadline that reinforces the value proposition of [product/service].”
“Create a persuasive opening paragraph for a landing page that immediately grabs the reader’s attention.”
“Write a concise and persuasive bullet-point list outlining the main benefits of [product/service].”
“Generate a trust-building section that includes testimonials, case studies, or reviews for [product/service].”
“Write a call-to-action (CTA) that encourages users to sign up, subscribe, or purchase.”
“Create a section explaining how [product/service] works in three simple steps.”
“Generate a limited-time offer section that creates urgency and boosts conversions.”
“Write a persuasive FAQ section that addresses common objections from potential customers.”
“Create a final closing statement that reassures the visitor and reinforces why they should take action now.”

5.2. Video Ad Scripts (Engaging & conversion-focused)

Video ads require concise, compelling messaging that grabs attention within the first few seconds. They should be structured to keep viewers engaged and encourage them to take action.

ChatGPT Prompts for Video Ad Scripts:

“Write an engaging 30-second video script that introduces [product/service] in an exciting way.”
“Generate a short video script that starts with a question to grab attention and then presents [product/service] as the solution.”
“Create a video ad script that follows the AIDA model (Attention, Interest, Desire, Action) for [product/service].”
“Write a video script that presents a customer’s pain point and demonstrates how [product/service] solves it.”
“Generate a testimonial-style video script featuring a satisfied customer sharing their experience with [product/service].”
“Create a script for a video ad that ends with a strong call-to-action, urging viewers to buy, sign up, or learn more.”
“Write a 15-second TikTok or Instagram Reels script that promotes [product/service] in a fun and engaging way.”
“Generate a persuasive voiceover script for a YouTube ad that focuses on the main benefits of [product/service].”
“Create a video script that uses humor and storytelling to make [product/service] more relatable.”
“Write a short and impactful closing statement for a video ad that reinforces the key message.”

5.3. E-Commerce Product Descriptions (SEO & sales-driven copy)

A well-written product description should highlight key features, benefits, and unique selling points while also being optimized for search engines.

ChatGPT Prompts for Product Descriptions:

“Write a product description for [product] that emphasizes its unique features and benefits.”
“Generate a short and engaging product description that creates a sense of desire for [product].”
“Create an SEO-optimized product description for [product] that includes relevant keywords.”
“Write a comparison-style product description that explains why [product] is better than competitors.”
“Generate a sensory-rich product description that helps customers visualize using [product].”
“Create a storytelling-style product description that connects with the emotions of potential buyers.”
“Write a bullet-point list that highlights the top benefits of [product] in a scannable format.”
“Generate a persuasive product description that removes objections and reassures buyers.”
“Create a description that includes a subtle upsell or cross-sell suggestion for complementary products.”
“Write a call-to-action at the end of a product description that encourages immediate purchase.”

5.4. Promotional Social Media Posts (Engagement & Conversions)

Social media posts should be engaging, concise, and designed to drive interactions, whether through likes, shares, comments, or direct actions like clicking a link.

ChatGPT Prompts for Promotional Social Media Posts:

“Write an Instagram caption for [product/service] that uses humor and encourages engagement.”
“Generate a LinkedIn post promoting [product/service] while maintaining a professional tone.”
“Create a Twitter (X) post that teases an exciting upcoming product launch with a strong CTA.”
“Write a Facebook post that tells a mini-story about how [product/service] helped a customer.”
“Generate an engaging TikTok video caption that encourages users to participate in a challenge or trend.”
“Create a promotional social media post that includes a question to spark discussion.”
“Write a short and impactful promotional post that highlights a limited-time offer or discount.”
“Generate a social media post that includes a customer testimonial or user-generated content.”
“Create a post that encourages followers to tag a friend who would love [product/service].”
“Write a post that showcases behind-the-scenes content about the making of [product/service].”

By leveraging these ChatGPT prompts, you can craft optimized marketing content that resonates with your audience and drives engagement across multiple channels. Whether you're writing for a landing page, a video ad, an e-commerce store, or social media, these prompts will help you create high-converting content efficiently.

6. Tips for maximising the impact of ChatGPT Prompts

Using ChatGPT to generate marketing copy can save time and enhance creativity, but to achieve truly impactful content, it’s essential to refine and optimize the AI-generated outputs. Below are key strategies to maximize the effectiveness of ChatGPT prompts and ensure the final content resonates with your audience.

6.1. Adapt and test AI-Generated content

ChatGPT provides a solid starting point, but its outputs should never be used blindly. Instead, you should refine, customize, and test different variations to ensure they align with your brand voice and audience expectations.

Best practices for adapting ChatGPT Outputs:

Refine wording: AI-generated text may be generic. Modify sentences to match your brand’s tone and personality.
Check factual accuracy: Ensure any statistics, claims, or industry-specific information are correct and relevant.
Adjust for different formats: A great email subject line won’t necessarily work as a social media post. Adapt content for each channel.
Split-test different versions: Run A/B tests on ad copy, landing pages, or email subject lines to determine what resonates best with your audience.
Localize when necessary: Adapt language, references, and cultural nuances based on your target market.

🔹 Example Prompt for refinement:
"Rewrite this ChatGPT-generated product description in a more conversational tone that feels authentic and engaging for Gen Z buyers."

6.2. Apply proven copywriting techniques

While ChatGPT can generate well-structured content, applying copywriting frameworks can make it even more persuasive.

Three essential copywriting models:

✅ AIDA (Attention, Interest, Desire, Action)
This formula is ideal for sales pages, ads, and promotional content. It follows this structure:

Attention – Capture the reader’s interest with a bold statement or question.
Interest – Provide compelling details that make them want to learn more.
Desire – Highlight benefits, testimonials, or exclusive offers to build excitement.
Action – Include a strong call-to-action (CTA) to encourage immediate engagement.

🔹 Example Prompt for AIDA:
"Write a persuasive LinkedIn ad for [product/service] using the AIDA framework, ensuring the CTA encourages sign-ups."

✅ PAS (Problem, Agitate, Solution)
This technique works well for landing pages and ads that address a pain point:

Problem – Identify a challenge or frustration.
Agitate – Make the problem feel urgent or relatable.
Solution – Position your product or service as the best way to resolve it.

🔹 Example Prompt for PAS:
"Create a Facebook ad for [product/service] using the PAS formula. Emphasize the frustration caused by [problem] and present the solution compellingly."

✅ Storytelling for Emotional Connection
People remember stories more than facts. Adding narratives to your marketing copy can enhance relatability and engagement.

🔹 Example Prompt for Storytelling:
"Write an Instagram post promoting [product/service] using a storytelling approach. Start with a personal experience or customer success story."

6.3. Add a human touch to avoid generic content

AI-generated text can sometimes feel formulaic. To make your content more engaging and authentic, incorporate human elements.

Ways to make AI copy more human:

Use conversational language: Avoid robotic phrasing and make the tone sound natural.
Inject personality: Adapt responses to match your brand’s unique voice (casual, humorous, professional, etc.).
Include real-life examples: AI text can be vague—add specific anecdotes, testimonials, or data to enhance credibility.
Adjust for emotional appeal: A message that evokes emotions (excitement, urgency, nostalgia) often performs better.
Use AI as a collaborator, not a replacement: The best results come from combining AI efficiency with human creativity.

🔹 Example Prompt for Humanization:
"Rewrite this AI-generated social media post in a more friendly and personal tone, as if it were written by a brand ambassador."